The launch of new Kopparberg Fruit Lager is offering consumers a unique and refreshing taste experience this spring.

Hitting the shelves in late February 2016, the new product will be an exciting addition to the brand’s current range, and takes Swedish cider innovator Kopparberg’s fruit expertise into the beer category.

Best served ice-cold from the bottle and with an ABV of 5%, Kopparberg Fruit Lager will be available in a crisp Lemon & Lime flavour, and aims to extend the drinking occasion in the spring and summer months for younger millennial drinkers, by giving them a refreshing alternative to other lagers on the market.

Jodie Alliss, Senior Marketing Manager at Kopparberg comments: “Our research demonstrated that fruit is still a hit with our millennial drinkers, as our fruit ciders remain number one in the category. By launching Fruit Lager, we are extending the drinking occasion for those consumers, via an innovative product that combines subtle premium lager bitterness with Kopparberg’s expertise in fruit refreshment that fans know and love.”

www.kopparberg.co.uk