Following Hugh Fearnley Whittingstall’s recent BBC News Viewpoint piece on coffee cup waste, David McLagan, Founder & CEO of revolutionary new reusable and biodegradable coffee cup brand, Ecoffee Cup, has emphasised the need to focus on changing consumer behaviour rather than holding out for the big coffee corporations to effect change.

With estimates of up to half a trillion manufactured, globally, over 100 billion single-use cups go to landfill each year. Starbucks, in the US alone, serves 8000 cups per minute.

David McLagan founded Ecoffee Cup in 2013. Made from biodegradable bamboo fibre and available in a wide range of stylish designs, Ecoffee Cup is light, practical and resealable for easy storage in bags. With a number of coffee shops and cafes offering discounts for those using reusable cups, it also saves money for the British coffee consuming public. Ecoffee Cup has set up the #stopthe100billion social media campaign in an attempt to raise awareness of the issue and effect real change in the way we consume coffee.

www.ecoff.ee