No. 1 Rosemary Water, the world’s first pure rosemary extract drink, has launched following rosemary being heralded by experts and academics as a possible key to a longer, healthier life. The distinctive drink was inspired by Acciaroli, a remarkable Italian village in which more than one in ten residents lives to the age of 100 and one with low incidences of Alzheimer’s, arthritis, cataracts and other ailments associated with very old age.

When scientists visited the village, they identified one potentially crucial variable: a high concentration of rosemary in the local diet, which is reported to contain a unique combination of anticarcinogenic, antioxidant, antiflammatory, and memoryboosting properties.

After reading the articles in the BBC, The Daily Mail and The Daily Telegraph and seeking a better way to integrate the herb into his diet, David Spencer-Percival, a National Business Awards Entrepreneur of the Year winner, created No. 1 Rosemary Water.

The drink compromises of just two ingredients and no additives: ethically sourced pure rosemary botanical extract and pure springwater. The process of extracting the naturally forming, bioactive compounds in fresh rosemary is a strictly controlled and time-consuming process administered by botanical scientists, and the optimal blend was achieved only after considerable research and trials to perfect the extractions and correct levels of active compounds.

In addition to attracting over £1 million in investment from a range of high profile business and celebrity investors, No. 1 Rosemary Water is collaborating with two universities on pilot studies into the memory enhancing, cognitive effects and blood flow to the brain of the drink.