Ten prominent business leaders in food and agriculture have come together for an iconic portrait by renowned photographer Jenny Lewis. The all-female shot was commissioned by the East of England Co-op to mark the tenth anniversary of its award-winning Sourced Locally initiative, which brings local produce to shoppers. The portrait celebrates ten inspiring women who are helping to lead the future of food and drink production

Minnie Moll, Joint Chief Executive at the East of England Co-op, commented: “Local food is an integral part of a sustainable future and our producers are at the forefront of this. We are proud to have commissioned this portrait, which marks ten fantastic years of our Sourced Locally initiative and some of the incredible women leading the future of British produce.

“Jenny Lewis has won awards for her portraits, and notably her work with women, and rightly so. She creates striking images that celebrate everything that makes us who we are, and in this portrait, she has captured ten strong and successful women, making waves in their field.”

Each of the ten entrepreneurs are heavily involved in their respective food businesses, from managing farms to leading their own companies and creating new products. Some are part of a family collective, others have set out alone, but each has played a critical role in the success of their business. The group are spread across Essex, Norfolk and Suffolk and between them have racked up an impressive collection of awards, accolades and fans. All have their produce stocked in East of England Co-op food stores as part of the Co-op’s Sourced Locally initiative.

The image was taken at Lane Farm in Suffolk, and showcases the ten women in a traditional barn amid the iconic Suffolk landscape. As a specialist in bringing personalities to the forefront, Jenny’s portrait celebrates authenticity and camaraderie, showcasing a group of inspirational women with a passion for great food and business acumen.
www.eastofengland.coop