An innovator in the bakery, patisserie and chocolate industry, Puratos has now launched a Virtual Innovation Centre, which will support its customers with creating the best finished goods.

No matter where the customer is based, this new platform provides resources and expertise that can help make their business even more successful. “Innovation is at the heart of our business. This is reflected not only in the quality of our products but also in the innovation of our services,” says Daniel Malcorps, CEO of Puratos. “With our Virtual Innovation Centre, we are proud to offer a service based on state-of-the-art technologies while at the same time keeping the human contact with our experts which no technology can replace.”

The Centre can provide customers with one-on-one assistance on every aspect of product development, and includes features Live Chat, a Virtual Advisor and a Recipe Database. In addition to these features, the Puratos 360° virtual tour brings the physical Innovation Centre directly to the customers’ work space. A virtual walkthrough allows them to explore the centre and discover some of the available services of Puratos without having to travel to the location. “We want to help our customers to create the products and solutions that allow their business to become even more successful. The Virtual Innovation Centre is instrumental in making this happen 24/7 from anywhere in the world,” says Philippe Arnauts, Group Communication Manager.