Craft drinks specialist ROCKTAILS has unveiled the first lightly sparkling botanical blend in its range, ‘The Citrus Spritz’ with design from B&B studio. Made using the finest distilled botanicals, ROCKTAILS represent a fresh, sophisticated approach to alcohol-free drinks. B&B studio has introduced a refined yet characterful brand identity to reflect the quality of the drink, craft of the steamdistillation process and character of the flavour.
Chris Yandell, Founder of ROCKTAILS, explained: “This brand identity reflects our considered yet characterful personality and allows people to fit in with those alcohol moments when choosing to drink less. B&B has captured this perfectly in the new identity, using the language of alcohol to create a refined brand that communicates the complex and crafted taste experience of our botanical blends.”