Following the success of the limited edition bottle for Superfly – a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan – B&B studio has delivered an upscale rebrand for the core range of Firefly’s revitalising botanical drinks.

As Shaun Bowen, Creative Partner at B&B studio, explained: “Limited edition bottles can enable a brand to explore new frontiers and test the water with their consumers before embarking on a wider rebrand, particularly when the new designs are a departure from a look and feel that has been around for a long time.

“The beautifully detailed illustrations on the limited edition Superfly bottles resonated well with consumers, telling the story of the brand with little-to-no supporting text and capturing the natural goodness of each botanical blend in bold visual depictions.

“For the wider range, we followed a similar approach by introducing a series of bold artworks from old books, reflecting the powerful natural qualities and strength of flavour in each bottle, and introduced a new, more grown-up design language demonstrating the many ways that Firefly can be mixed and enjoyed.”

Sarah Brooks, Head of Marketing for Firefly Drinks, added: “B&B studio has created a new identity that clearly demonstrates the strength of our ingredients in a beautiful and inspiring way, with bold visuals and an eye-catching colour palette that sets up apart from competitors in the increasing busy adult soft drinks category.”