As competing brands vie to move products from shop shelves to kitchens and bars of commercial and residential clients, the use of celebrity branding is an increasingly common sight. Andrew Dann speaks to Crystal Head Vodka Managing Partner, Jonathan Hemi about this phenomenon and its importance throughout the food and beverage industry
In the face of intense price competition and ever-changing consumer tastes, food and beverage companies are under increasing pressure to slash costs while introducing new, ‘improved’ products to market much faster than ever before, something that’s easier said than done, even for the global brands.
Major changes in the UK food retail sector caused by a seismic shift in consumer buying behaviours, have resulted in rapidly growing numbers of convenience stores. Martin Leeming looks at the challenges facing the secondary packaging sector because of the accelerated growth of this expanding channel