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Fast Food

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Designed to last McDonald’s Europe is still undergoing a major investment programme whilst ensuring its commitment to reducing its carbon footprint is not compromised It was only in 1971 when McDonald’s opened its first European restaurant in the Netherlands. Today, almost 40 years on, McDonald’s Europe employs 375,000 people and

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It’s a wrap McDonald’s Austria has almost completed its major refurbishment programme and experienced success with the launch of two new products As one of the world’s largest chain of hamburger fast food restaurants serving 47 million customers a day, the McDonald’s name is no stranger to the every day

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A fresh approach Unaffected by the recession, McDonald’s Finland continues to go ahead with its countrywide refurbishment plans McDonald’s Oy is the Finnish subsidiary of the world’s leading chain of hamburger fast-food restaurants, McDonald’s. In Finland alone, McDonald’s employs more than 3200, across some 82 outlets. Having been active in

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A new era McDonald’s Finland is adopting a new brand image as it continues to carry out major refurbishments at all of its branches across the country Over the past 54 years, McDonald’s has firmly asserted its dominance as the world’s largest chain of hamburger fast-food restaurants. With over 31,000

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A whopping success The Burger King brand in Germany has become renowned for authenticity and individuality, as Thomas Berger reveals The Burger King Corporation (BKC) was founded in 1954 in Miami by James McLamore and David Edgerton. Following this, the famous Whopper sandwich was introduced in 1957 and it quickly

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A prime example The Burger Manufacturing Company sets new standards in food manufacturing through the creation of products that redefine the perception of burgers Transforming the humble burger from a generic fast food commodity to delicious, gourmet cuisine is no easy feat and yet, over the past seven years, the

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Credible coffee McDonald’s Ireland takes its responsibility seriously to offer good, affordable food that can be part of a healthy, balanced diet and lifestyle A popular fixture since it first opened its doors on Grafton Street in 1977, McDonald’s now has 74 restaurants in the Republic of Ireland with 31

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Progress promise McDonald’s phenomenal success is built upon a commitment to quality food McDonald’s is one of the most instantly recognisable fast food brands in the world, serving huge amounts of customers every year, and prides itself upon high standards, quick service and value for money. The first McDonald’s store

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Cafe culture McDonald’s Germany is modernising its restaurants in line with changing customer expectation The last time Food Chain featured McDonald’s Germany, the company had been testing out a new concept for the German market called McCafé. This represented a shop-in-shop concept where a coffee shop is integrated into a

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